Jay-Z Introduces New Roc Nation Artist Rita Ora

Picture: Popcrush

Hip-Hop heavyweight Jay-Z knows a thing or two about launching music careers! After already launching the careers of several major artists including Riahnna and J. Cole, Shawn Carter is back at it again introducing radio listeners to the newest artist on the Roc Nation label, Rita Ora.

The London-born singer debuted her first official single, ‘Party and Bulls—’ on New York’s Z100 radio last week.

“We just came to see some great friends over here at Z100 in my neighborhood and we knew they would like what they heard, because Rita is amazing,” says Hov about his new artist. “This is what radio is all about — feeling, emotion and discovering new music and artists and sharing it with a huge audience.”

Ms. Ora is currently in the studio working on her debut album with a producers Drake, Will.i.am, and The-Dream.