HOUSTON (BACKSTAGEOL) – Discovery has merged with WarnerMedia to build a new streaming media company with the new name: Warner Bros. Discovery. AT&T announced their agreement to combine the two companies allowing the merger to be set in motion for next year.
“The Warner Bros. Discovery name will honor, celebrate and elevate the world’s most-storied creative studio in the world with the high quality, global nonfiction storytelling heritage of Discovery,” the company said.
The combination of Discovery’s factual and lifestyle television brands and WarnerMedia’s premium entertainment/ pop culture assets, offer new and compelling services to consumers. Their idea is to create one giant successful company rather than having two independent companies that are constantly trying to find new ways to maintain their popularity and subscribers.
WarnerMedia contributes streaming assets like HBO, Warner Bros., and CNN that bring consumers shows like Game of Thrones and Harry Potter, while Discovery brings the Travel Channel, Food Network, and TLC. With the merged company bringing shows that have a larger selection containing a little bit of every interest, it is likely that Warner Bros. Discovery is poised to become one of the hottest streaming platforms.
“Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about,” future chief executive of proposed Warner Bros. Discovery David Zaslav announces during a staff meeting held Tuesday June 1, 2021.
During the meeting, Zaslav emphasizes that the company’s new name focuses on storytelling and innovative ways to do so. Their new slogan comes from the iconic line from the movie, Maltese Falcon, “the stuff that dreams are made of” that honors the legacy of Warner Bros. and will become the proposed company’s main objective.
This article was written by Melanie Prieto for BackstageOL.com
