Call of Duty: Modern Warfare 3 has done it again!
Activision announced today that Call of Duty: Modern Warfare 3 has shattered theatrical box office, book and video games records for five-day worldwide sell-through in dollars. The game established an all-new five-day worldwide sell-through record of more than $775 million, exceeding the record of $650 million set a year ago by Activision’s Call of Duty: Black Ops and $550 million two years ago for Call of Duty: Modern Warfare® 2, according to Charttrack and retail customer sell-through information.
“With $775 million of sales of Call of Duty: Modern Warfare 3 in its first five days, Call of Duty has become the first entertainment property in history to set five-day launch records for three consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard. “Life-to-date retail sales for the Call of Duty franchise have exceeded $6 billion worldwide, which makes Call of Duty one of the most valuable entertainment properties in the world. We expect continued sales momentum, as reviews and audience enthusiasm suggest that this is the best Call of Duty game that we have ever made. Online play for Modern Warfare 3 is at record levels and we continue to see high online play for both Call of Duty: Black Ops and Call of Duty: Modern Warfare 2, which ranked as the #2 and #4 top-played Xbox LIVE games for the week of November 7, according toMajor Nelson.”
“As I have said all year, we have been singluarly focused on making a spectacular game for our fans, and nothing else. Our incredible teams at Infinity Ward and Sledgehammer Games have done just that,” said Eric Hirshberg, CEO, Activision Publishing. “Call of Duty: Modern Warfare 3 continues to thrill core gaming enthusiasts as well as draw new people into the medium, which is not an easy balancing act. But it takes more than a great game. I would also like to thank our incredible team for the pulling off the launch of the year, as well as our retail partners around the world. But most of all, I want to thank our fans. They are our toughest critics, and our biggest supporters, and none of this would be possible without them.”
In addition to beating all previous first-and five-day theatrical box office, book and video game sell-through records, Call of Duty: Modern Warfare 3 set two new records on Xbox LIVE.
According to Microsoft:
- More than 7.0 million multiplayer hours were logged playing Call of Duty: Modern Warfare 3 by the end of launch day, November 8, a 19% increase over last year’s 5.9 million multiplayer hours logged playing Call of Duty: Black Ops last year’s launch day.
- More than 3.3 million unique gamers played Call of Duty: Modern Warfare 3 in one day on November 8 up from 2.6 million unique gamers for Call of Duty: Black Ops.
- Call of Duty: Modern Warfare 3 set a new record for concurrent players on Xbox LIVE with 3.3 million simultaneous users on November 8.
