In the days after the airing of Bruce Jenner’s interview with Diane Sawyer on 20/20 where he revealed that he is transgender, many people are trying to capitalize on Jenner’s popularity by putting up Jenner’s Wheaties boxes up for sale on Ebay.
Jenner appeared on a special edition Wheaties cereal box back in 1977 with a picture of him from the 1976 Olympics when he won the gold medal in the decathlon. There are currently two unopened boxes with bids over $100.
One person is also selling his box on social media for $500:
For Sale. Limited Edition Bruce Jenner Wheaties box from when he was a man. $500 OBO. HMU pic.twitter.com/FCmMt77jbj
— Francisco (@FriscoFlo) April 26, 2015
“Bruce Jenner continues to be a respected member of Team Wheaties,” a spokesman for General Mills recently told the Wrap.
