The National Football League has released the 60-second version of a new anti-domestic violence public service announcement, which will air as a 30-second spot during this year’s Super Bowl.
The commercial, which is the latest in the League’s No More campaign, is reportedly based on an actual phone call in which a woman dials 911 and pretends to order a pizza. Initially confused as to why she’s calling for the delivery, the dispatcher realizes why she cannot talk freely and assures her that help is on the way.
Throughout the clip, the camera shows the house in disarray, suggesting that an altercation has just taken place, with books strewn about a disheveled rug, a punched-out wall and a broken picture of a woman. The commercial ends with the line, “When it’s hard to talk, it’s up to us to listen.”
The NFL announced this morning it will air the PSA during the face-off between the Seattle Seahawks and New England Patriots on February 1st. “We hope this No More PSA will bring Americans together — on a day families and friends spend together — in the effort to end domestic violence and sexual assault,” No More Director Virginia Witt tells Rolling Stone. The NFL donated both airtime and funds to produce the commercial to the ad agency Grey New York, following the league’s troubling 2014 with scandals surrounding players Adrian Peterson and Ray Rice.
Watch the PSA below.
